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With a general MBA, you’ll possess broad knowledge that spans the functional areas of business to make you an asset in any industry. Optional specializations enable you to tailor your MBA to your specific career interests. Choose from:   

Consider your personal and professional situation to determine how much time can be dedicated to coursework. To complete the MBA program, you’ll need to complete nine courses. All students begin the program by taking one class at a time. 

Get Started: Choose from Eight Start Dates
Once you complete MGMT 707 and MKTG 721, you have three options.

Option 1: Maintain Your Momentum. 
Continue taking one class at a time and finish in 14 months.

Option 2: Accelerate. 
Take two classes at a time and finish in 12 months. A good strategy is to pair a quantitative and a qualitative course.

Option 3: Find Your Perfect Pace. 
Schedule courses in the way that works best for you. To maintain active enrollment, you must complete one course per year and you have up to seven years to complete the program. 

MBA Program Courses & Curriculum

Major Area Required
MGMT 707 - MBA Foundations (4)

More than ever before, the ability to understand and be understood is critical for success in the corporate world. Communication is no longer limited by the narrow definitions of the past. Achieving a business leadership position today means not only being adept at both oral and written communication, but also understanding communication from a strategic point-of-view and knowing how to effectively organize and present information to audiences of all sizes. In this course, you will develop and refine these capabilities. What you gain from this course will be of value throughout your MBA program, as well as in the workplace.

ECON 723 - Managerial Economics (4)

This course surveys the fundamental concepts and methods of economic analysis for managers. Real-world decision making is emphasized. Application of key economic concepts such as market demand, market supply, market equilibrium, marginal analysis, production, costs, revenue, profit, and market structure constitute the core material of the course.

MKTG 721 - Marketing Management (4)

In today's business world, success can often be attributed more to the genius of a company's marketing efforts than to the genius of its products or services. A clear understanding of the importance of marketing, as well as a grasp of effective marketing practices, is essential for anyone who wishes to achieve a position of leadership. You will gain a working knowledge of both marketing theory and the practical application of innovative marketing strategies. You will come to understand how product, price, place, and promotion contribute to the marketing mix as you explore research-based insights into consumer behavior. As your final course assignment, you will prepare and present a marketing plan of your own.

ACCT 729 - Financial & Managerial Accounting (4)

Effective leadership in today's complex and highly regulated business environment demands more than a working knowledge of basic accounting practices. Managers must fully grasp sophisticated financial and managerial accounting concepts and be able to apply them with ease in handling day-to-day responsibilities. Managers must also be well versed in the intricacies of corporate governance and asset protection. In this course, students will develop a clear understanding of these critical functions and issues. Students will study the foundational aspects of financial accounting, including professional structure, the interrelationships of financial statements, and multiple forms of financial analysis. Additionally, the functional aspects of managerial accounting will be covered, including planning, decision making, and performance evaluation.

HRM 713 - Human Resource Management (4)

Organizations are composed of groups of people who work together to achieve defined outcomes. Experience has proven time and again that the key factor which differentiates successful companies from those who struggle to survive is people who make up the employee base. While the human resources function is given the specific task of planning for and resolving many employee-related issues and needs, individual managers have direct responsibility and accountability for motivating and leading employees to achieve sustained organizational success. The purpose of this course is to provide students with the knowledge and skills needed to work effectively with human resources to enhance the contributions of all employees to organizational effectiveness. Students will learn about the elements which drive business success, theories of motivation, and methods for creating a plan for maximizing the human capital of an organization.

MGMT 741 - Strategic Management (4)

One of the keys to success for today's organizations is their ability to develop, implement, and accurately evaluate effective business strategies. In this course, you will integrate the knowledge you have gained from your prior MBA courses to develop and sharpen your skills for formulating, deploying, and assessing an organization's strategy for achieving competitive advantage in the marketplace. This course will enable you to merge your knowledge of all of these individual disciplines into a comprehensive and meaningful whole.

MBA or MBA with Specialization

MBA:

MGMT 711 - Business Environment (4)

This course systematically explores the external environment in which businesses operate - legal and regulatory, macroeconomic, cultural, political, technological, and natural. Additionally, the course will examine the critical opportunities and threats that arise from an analysis of external business conditions. Students will apply scenario planning to a selected industry and synthesize trends in the external environment in the presence of risk and uncertainty.

OSCM 731 - Operations Management (4)

In today's business environment, the success of organizations depends on the effective and efficient management of operations. Methods to select, plan, and improve organizational processes will be examined. The application of optimal capacity decisions in supply chains, development production, and inventory plans and schedules will be performed. The student will learn quality management and improvement process to increase the efficiency of a process.

FINA 737 - Corporate Finance (4)

Financial decisions made at the higher levels of a business organization can have far-reaching effects. Intended to achieve firm operating goals and create shareholder value, they must be made judiciously, with a thorough understanding of all the factors involved. In this course, you will learn to apply the analytical techniques required for developing effective and workable financial solutions at the executive level. You will gain an overall understanding of the workings of the U.S. financial system. In addition, you will study the concepts of financial risk, return, and the valuation of bonds, common and preferred stock, cost of capital, capital budgeting, capital structure, and the evaluation of investment opportunities.

OR

Organizational Leadership Specialization:

MGMT 780 - Organizational Leadership Theories (4)

This course provides an overview of the historical and current leadership concepts, theories and constructs. Application and assessment of the individual leadership style will enable the student to develop their leadership voice. This course will provide a construct that will enable the student to identify transferrable skills that align with the organization that they are serving in. This course will challenge students to assess their own leadership strengths and weaknesses and produce an in-depth plan of action to develop and refine leadership competencies. Students will conduct substantive scholarly research to address and capture relevant and cutting-edge leadership theoretical work for application in course assignments.

MGMT 785 - Change Management for Organizational Leaders (4)

This course focuses on research and evaluation of the key theoretical concepts and practices central to the leading of organizational change initiatives. Students will evaluate real-world situations in a manner that supports the ability to initiate, implement and sustain major change. The management of change is a dynamic process. This course focuses on understanding how to plan and implement change in various organizations and other settings.

PSYC 603 - Managerial Psychology (4)

This course will explore the psychological influences on the development and behavior of managers and organizational leaders. Topics include: follower influences, nature vs. nurture in the development of leaders, relationship of personality to leadership style, behavioral decision- making biases, tactical, operational, and strategic decision-making , group think, and scenario planning.

OR

Finance Specialization:

FINA 737 - Corporate Finance (4)

Financial decisions made at the higher levels of a business organization can have far-reaching effects. Intended to achieve firm operating goals and create shareholder value, they must be made judiciously, with a thorough understanding of all the factors involved. In this course, you will learn to apply the analytical techniques required for developing effective and workable financial solutions at the executive level. You will gain an overall understanding of the workings of the U.S. financial system. In addition, you will study the concepts of financial risk, return, and the valuation of bonds, common and preferred stock, cost of capital, capital budgeting, capital structure, and the evaluation of investment opportunities.

FINA 750 - Advanced Investment (4)

This course provides students with advanced knowledge of the capital markets, financial institutions, financial products, and analytical tools and skills needed for investments portfolio management. The objective is to provide students with a solid foundation of advanced concepts, tools, and techniques for making informed decisions in the highly dynamic investment environment. Students will utilize computer software, simulations, and internet tools to understand the viewpoint of professional investors more fully. The course will adopt an application-oriented approach so that students will be able to explain their financial decision under conditions of uncertainty. The course will provide students with a framework that will be useful in business settings where such analyses are routinely made.

FINA 773 - Global Finance (4)

No longer are only mammoth corporations concerned with the complexities and nuances of multinational financial operations. Today the leaders of companies of even moderate size often must have at least a fundamental knowledge of the global financial environment. In this course, you will be introduced to the workings of international finance as it relates to business operations. You will gain an understanding of such international macroeconomic topics as the balance of payments and models of exchange rate determination, while at the same time focusing on institutional issues such as the choice of exchange rate regime and growth of offshore currency markets. You will examine business and investor decisions involving exchange rate risk management, cross-border investment strategies, and participation in international money and capital markets.

OR

Business Analytics Specialization:

MATH 601 - Introduction to Analytics (4)

This course provides an introductory overview of methods, concepts, and current practices in the growing field of statistics and data analytics. Topics to be covered include data collection, data analysis and visualization as well as probability, statistical inference and regression methods for informed decision-making. Students will explore these topics with current statistical software. Some emphasis will also be given to ethical principles of data analytics.

DATA 605 - Data Visualization & Reporting (4)

This course focuses on collecting, preparing, and analyzing data to create visualizations, dashboards, and stories that can be used to communicate critical business insights. Students will learn how to structure and streamline data analysis projects and highlight their implications efficiently using the most popular visualization tools used by businesses today.

DATA 630 - Applied Database Management (4)

This course teaches data management from an applied perspective. The topics include fundamentals of database management systems, structured query language (SQL) for data analytics, relational database design, and data warehousing.

OR

Operational Excellence Specialization:

GRAD 770 - Lean Six Sigma (4)

The purpose of this course is to train individuals in Lean Six Sigma skills and strategies to improve processes and provide safe, effective care environments. The learner will demonstrate the practical application of tools utilized with Lean Six Sigma methodologies. Students will have the opportunity to apply the knowledge learned during this course concurrently with a case study designed specifically to use Six Sigma methodologies. Students will develop a Lean Six Sigma project plan that can serve as the foundation for completing a major project for Lean Six Sigma certification following the completion of the course. Interested students would need to apply for Lean Six Sigma certification and complete the major project with Franklin University's Center for Professional Training & Development.

OSCM 731 - Operations Management (4)

In today's business environment, the success of organizations depends on the effective and efficient management of operations. Methods to select, plan, and improve organizational processes will be examined. The application of optimal capacity decisions in supply chains, development production, and inventory plans and schedules will be performed. The student will learn quality management and improvement process to increase the efficiency of a process.

OSCM 780 - Introduction to Operations Excellence (4)

Operational excellence can provide an important competitive advantage for firms in today?s marketplace. This course presents the concepts in quality. It builds upon the responses of six sigma and lean principles. This course also blends qualitative and quantitative information so that organizations can capitalize on opportunities and data driven management.

OR

Business Psychology Specialization:

PSYC 601 - Introduction to Business Psychology (4)

A brief history and overview of the fields of business and psychology as well as a discussion of the issues and opportunities related to their integration. Topics include brain organization and dominance, neuroethics, neurolinguistic programming, multiminds, mindmapping and the application of positive psychology to work settings. Includes the application of recent discoveries in cognitive psychology and neuroscience to resolve contemporary issues in the workplace.

PSYC 602 - Individual & Organizational Intelligence (4)

This course focuses on the application of systems theory, social psychology concepts, organizational lifecycles, and biological principles to the understanding of business operations. Includes a review of basic business principles, multiple intelligences, organizational intelligence, organizational culture, emotional intelligence, biomimicry and organizational DNA.

PSYC 607 - Psychology of Creativity, Innovation And Change (4)

This course provides a study of the relationship between creativity, innovation and change from a psychological perspective. Areas of interest include: social-technical change waves, change facilitation, unintended consequences, Appreciative Inquiry, creativity enhancement, and diffusion of innovation.

OR

Marketing Specialization:

MCM 711 - Digital Marketing Strategies (4)

The integration of existing and emerging technology with marketing and communication strategies has become a major marketing and societal force. Topics explored in this course will range from social media strategies to the metrics used to analyze the impact of integrated digital marketing campaigns.

MCM 713 - Marketing Communication Essentials (4)

The ability to develop communication strategies has never been more important for business leaders than in today's complex digital marketing environment. In this course, you will develop a broad knowledge of the fundamentals of effective marketing communication planning and implementation.

MCM 733 - Marketing Communication Planning (4)

In this course, students will demonstrate their marketing competencies by developing marketing strategies and tactics for a live client, including market analysis, target marketing, branding, and message development.

OR

Human Resources Specialization:

HRM 702 - Employee Rights, Responsibilities, Discp (4)

The primary purpose of this course is to introduce the principle theories and practices in the area of employment and workplace law. Topics include the federal and state laws associated with hiring, firing and discipline, medical leave (including FMLA, ADA and worker's compensation), discrimination, harassment, immigration, labor law, unemployment compensation, workplace privacy. Additional topics may include workplace investigations, workplace violence and employment-related legal processes, including EEOC Charges and lawsuits.

HRM 706 - Organizational Development/Intervention (4)

This course addresses the need for planned change focused on an organization's ability to compete strategically. The framework of consultation as helping organizations reach a level of optimum performance will be applied. Topics addressed include individual, team, and organization-wide interventions that can raise productivity/quality, improve competitiveness, increase skills, morale, and commitment.

HRM 708 - Strategic Human Resource Planning (4)

The course will introduce students to the field of strategic human resource management (SHRM). Current topics in SHRM that have resulted from environmental and organizational challenges, e.g., technology, globalization, legislation, restructuring, work/life balance, changing labor markets, are discussed Emphasis will be placed on problem solving issues, policies, and practices affecting HR specialists, practitioners, and managers.

OR

Information Technology Specialization:

ITEC 640 - Project Management (4)

This course examines various issues related to the management of information systems. Topics include: strategic planning, organizing the technology resources, means of prioritizing and selecting information technology, staffing, personnel management, and assessment.

DATA 630 - Applied Database Management (4)

This course teaches data management from an applied perspective. The topics include fundamentals of database management systems, structured query language (SQL) for data analytics, relational database design, and data warehousing.

CYSC 610 - Information Assurance (4)

This course covers the fundamentals of security in the enterprise environment. Included are coverage of risks and vulnerabilities, threat modeling, policy formation, controls and protection methods, encryption and authentication technologies, network security, cryptography, personnel and physical security issues, as well as ethical and legal issues. This foundational course serves as an introduction to many of the subsequent topics discussed in depth in later security courses. Note, this course has proctored exam(s). This exam requires additional technology, if student uses online proctoring.

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Microcredentials Align with Job Essentials

In today's dynamic work environments, adaptive professionals thrive. A microcredential - either as a stand-alone course or integrated into your degree program - is a short, skill-specific recognition that enables you to demonstrate your competency in a distinct area. Like Franklin's degree programs, microcredentials are aligned with market and industry demand to ensure what you learn can be put to use right away. Microcredentials are easily shared via digital badges and can be stacked to create a unique portfolio of in-demand skills.

MBA Program Details

Elliot O.

Master of Business Administration '21

"With this accomplishment, the sky is my limit!"

Employment Outlook

14%

From 2022-2032, jobs in Business & Leadership are expected to increase by 14%

Occupation Median Salary (2022) Job Postings (2022) Projected Growth (2022-2032)
Occupation
Chief Executives $189,530 49,621 -2%
Chief Executives
Median Salary: $189,530
Job Postings: 49,621
Projected Growth: -2%
Occupation
Job Titles
Skills
Industry
Description

Chief Executives determine and formulate policies and provide overall direction of companies or private and public sector organizations within guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.

Projected Growth
Job TitleJob Postings% of Job Postings
Executive Directors9,42819%
Chief Operating Officers9,47819%
Chief Executive Officers7,05714%
Sustainability Managers4,3989%
Agency Owners3,5957%
Show More
SkillJob Postings% of Total Postings
Marketing7,87620%
Project Management7,09718%
Finance6,20015%
Accounting3,6089%
Fundraising3,5159%
Show More
 
Industry% of Occupation in Industry
Local Government, Excluding Education and Hospitals8%
Management of Companies and Enterprises6%
Education and Hospitals (Local Government)5%
Computer Systems Design and Related Services5%
State Government, Excluding Education and Hospitals4%
Management, Scientific, and Technical Consulting Services4%
Other69%
Marketing Managers $140,046 362,771 15%
Marketing Managers
Median Salary: $140,046
Job Postings: 362,771
Projected Growth: 15%
Occupation
Job Titles
Skills
Industry
Description

Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Projected Growth
Job TitleJob Postings% of Job Postings
Product Managers102,43128%
Marketing Managers54,81615%
Marketing Product Managers31,6389%
Digital Marketing Managers21,5696%
Directors of Product Management16,1825%
Show More
SkillJob Postings% of Total Postings
Marketing305,79463%
Product Management202,38442%
Project Management132,86727%
New Product Development118,71024%
Agile Methodology83,36017%
Show More
 
Industry% of Occupation in Industry
Management of Companies and Enterprises12%
Management, Scientific, and Technical Consulting Services9%
Computer Systems Design and Related Services8%
Software Publishers4%
Advertising, Public Relations, and Related Services3%
Insurance Carriers3%
Other62%
Financial Managers $139,797 476,494 22%
Financial Managers
Median Salary: $139,797
Job Postings: 476,494
Projected Growth: 22%
Occupation
Job Titles
Skills
Industry
Description

Financial Managers plan, direct, or coordinate accounting, investing, banking, insurance, securities, and other financial activities of a branch, office, or department of an establishment.

Projected Growth
Job TitleJob Postings% of Job Postings
Controllers91,88119%
Branch Managers63,62213%
Accounting Managers47,43110%
Tax Managers40,0078%
Finance Managers32,1697%
Show More
SkillJob Postings% of Total Postings
Accounting252,98562%
Finance219,30054%
Financial Statements153,92438%
Auditing134,94633%
Generally Accepted Accounting Principles96,63724%
Show More
 
Industry% of Occupation in Industry
Depository Credit Intermediation11%
Management of Companies and Enterprises10%
Accounting, Tax Preparation, Bookkeeping, and Payroll Services7%
Insurance Carriers5%
Other Financial Investment Activities4%
Nondepository Credit Intermediation3%
Other60%
Purchasing Managers $131,352 84,295 10%
Purchasing Managers
Median Salary: $131,352
Job Postings: 84,295
Projected Growth: 10%
Occupation
Job Titles
Skills
Industry
Description

Purchasing Managers plan, direct, or coordinate the activities of buyers, purchasing officers, and related workers involved in purchasing materials, products, and services. Includes wholesale or retail trade merchandising managers and procurement managers.

Projected Growth
Job TitleJob Postings% of Job Postings
Purchasing Managers20,68525%
Procurement Managers13,89217%
Strategic Sourcing Managers8,04810%
Sourcing Managers7,0238%
Materials Managers7,2999%
Show More
SkillJob Postings% of Total Postings
Procurement37,37951%
Purchasing32,14444%
Supply Chain22,55931%
Merchandising16,09722%
General Line Of Merchandise15,95522%
Show More
 
Industry% of Occupation in Industry
Management of Companies and Enterprises19%
Federal Government, Civilian9%
Federal Government, Military5%
Aerospace Product and Parts Manufacturing4%
Scientific Research and Development Services3%
Local Government, Excluding Education and Hospitals3%
Other59%
Sales Managers $130,603 394,080 11%
Sales Managers
Median Salary: $130,603
Job Postings: 394,080
Projected Growth: 11%
Occupation
Job Titles
Skills
Industry
Description

Sales Managers plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Projected Growth
Job TitleJob Postings% of Job Postings
Sales Managers75,34019%
Business Development Managers61,77816%
Territory Managers42,14411%
Regional Sales Managers31,5928%
Territory Sales Managers31,5728%
Show More
SkillJob Postings% of Total Postings
Marketing161,22035%
Sales Management131,61528%
Selling Techniques126,46827%
Business Development116,06025%
Sales Prospecting99,37621%
Show More
 
Industry% of Occupation in Industry
Computer Systems Design and Related Services6%
Management of Companies and Enterprises6%
Automobile Dealers5%
Wholesale Electronic Markets and Agents and Brokers4%
Management, Scientific, and Technical Consulting Services3%
Professional and Commercial Equipment and Supplies Merchant Wholesalers3%
Other73%
Occupation
Job Titles
Skills
Industry
Description

General and Operations Managers plan, direct, or coordinate the operations of public or private sector organizations, overseeing multiple departments or locations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services. Usually manage through subordinate supervisors. Excludes First-Line Supervisors.

Projected Growth
Job TitleJob Postings% of Job Postings
Operations Managers196,14224%
General Managers87,54611%
Operations Supervisors79,50510%
Assistant Operations Managers129,36816%
Managers-in-Training39,3635%
Show More
SkillJob Postings% of Total Postings
Operations Management155,10725%
Project Management94,66915%
Marketing86,67714%
Finance76,72712%
Auditing66,43711%
Show More
 
Industry% of Occupation in Industry
Restaurants and Other Eating Places4%
Management, Scientific, and Technical Consulting Services4%
Management of Companies and Enterprises3%
Computer Systems Design and Related Services3%
Building Equipment Contractors2%
Agencies, Brokerages, and Other Insurance Related Activities2%
Other83%
Occupation
Job Titles
Skills
Industry
Description

Management Analysts conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.

Projected Growth
Job TitleJob Postings% of Job Postings
Business Analysts161,49458%
Program Analysts23,6449%
Business Process Analysts11,4544%
Management Analysts10,0644%
Consultants9,3543%
Show More
SkillJob Postings% of Total Postings
Project Management104,69228%
Business Process81,10822%
Data Analysis65,07018%
Business Requirements61,65717%
Finance59,09916%
Show More
 
Industry% of Occupation in Industry
Management, Scientific, and Technical Consulting Services26%
Federal Government, Civilian9%
Computer Systems Design and Related Services7%
State Government, Excluding Education and Hospitals7%
Management of Companies and Enterprises5%
Insurance Carriers5%
Other40%
Occupation
Job Titles
Skills
Industry
Description

Operations Research Analysts formulate and apply mathematical modeling and other optimizing methods to develop and interpret information that assists management with decisionmaking, policy formulation, or other managerial functions. May collect and analyze data and develop decision support software, services, or products. May develop and supply optimal time, cost, or logistics networks for program evaluation, review, or implementation.

Projected Growth
Job TitleJob Postings% of Job Postings
Directors of Business Development30,25913%
Research Associates30,57413%
Operations Analysts17,7478%
Research Assistants32,63314%
Scientists13,1166%
Show More
SkillJob Postings% of Total Postings
Data Analysis40,13618%
Project Management30,58913%
Biology25,46611%
Business Development23,13110%
Finance22,95610%
Show More
 
Industry% of Occupation in Industry
Computer Systems Design and Related Services9%
Management of Companies and Enterprises9%
Management, Scientific, and Technical Consulting Services8%
Depository Credit Intermediation8%
Federal Government, Civilian7%
Insurance Carriers6%
Other53%
Occupation
Job Titles
Skills
Industry
Description

Accountants and Auditors examine, analyze, and interpret accounting records to prepare financial statements, give advice, or audit and evaluate statements prepared by others. Install or advise on systems of recording costs or other financial and budgetary data.

Projected Growth
Job TitleJob Postings% of Job Postings
Accountants223,28837%
Staff Accountants135,51922%
Tax Accountants28,4415%
Internal Auditors22,9114%
Auditors24,7824%
Show More
SkillJob Postings% of Total Postings
Accounting373,80083%
Auditing255,43357%
Finance182,37240%
Financial Statements176,52839%
Generally Accepted Accounting Principles134,68930%
Show More
 
Industry% of Occupation in Industry
Accounting, Tax Preparation, Bookkeeping, and Payroll Services24%
Management of Companies and Enterprises7%
Local Government, Excluding Education and Hospitals3%
Management, Scientific, and Technical Consulting Services3%
State Government, Excluding Education and Hospitals3%
Computer Systems Design and Related Services2%
Other58%
Occupation
Job Titles
Skills
Industry
Description

Logisticians analyze and coordinate the ongoing logistical functions of a firm or organization. Responsible for the entire life cycle of a product, including acquisition, distribution, internal allocation, delivery, and final disposal of resources.

Projected Growth
Job TitleJob Postings% of Job Postings
Supply Chain Analysts22,06715%
Logistics Specialists22,92816%
Production Planners16,57612%
Supply Chain Specialists13,56410%
Logistics Analysts13,2779%
Show More
SkillJob Postings% of Total Postings
Supply Chain52,90153%
Purchasing24,78825%
Logistics21,77122%
SAP Applications20,49621%
Procurement19,82120%
Show More
 
Industry% of Occupation in Industry
Federal Government, Civilian16%
Federal Government, Military12%
Management of Companies and Enterprises9%
Management, Scientific, and Technical Consulting Services7%
Aerospace Product and Parts Manufacturing3%
Freight Transportation Arrangement3%
Other50%
Occupation
Job Titles
Skills
Industry
Description

Market Research Analysts and Marketing Specialists research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Projected Growth
Job TitleJob Postings% of Job Postings
Marketing Coordinators54,82720%
Marketing Specialists34,12112%
Marketing Assistants29,26110%
Social Media Managers31,75511%
Digital Marketing Specialists20,4027%
Show More
SkillJob Postings% of Total Postings
Marketing215,55869%
Social Media90,75529%
Project Management61,32520%
Digital Marketing56,74018%
Instagram40,19513%
Show More
 
Industry% of Occupation in Industry
Management, Scientific, and Technical Consulting Services12%
Management of Companies and Enterprises8%
Computer Systems Design and Related Services5%
Advertising, Public Relations, and Related Services5%
Software Publishers3%
Agencies, Brokerages, and Other Insurance Related Activities3%
Other65%
Occupation
Job Titles
Skills
Industry
Description

Buyers and Purchasing Agents purchase farm products either for further processing or resale. Includes tree farm contractors, grain brokers and market operators, grain buyers, and tobacco buyers. May negotiate contracts. Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products. Purchase machinery, equipment, tools, parts, supplies, or services necessary for the operation of an establishment. Purchase raw or semifinished materials for manufacturing. May negotiate contracts.

Projected Growth
Job TitleJob Postings% of Job Postings
Buyers69,58925%
Contract Administrators28,57810%
Contract Specialists21,9258%
Purchasing Agents30,84411%
Procurement Specialists22,5278%
Show More
SkillJob Postings% of Total Postings
Purchasing99,58856%
Procurement84,30548%
Supply Chain35,59420%
Contract Management34,53820%
Invoicing29,74917%
Show More
 
Industry% of Occupation in Industry
Management of Companies and Enterprises9%
Federal Government, Civilian9%
Local Government, Excluding Education and Hospitals3%
Aerospace Product and Parts Manufacturing3%
Computer Systems Design and Related Services2%
Grocery and Related Product Merchant Wholesalers2%
Other73%
Occupation
Job Titles
Skills
Industry
Description

Fundraisers organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization’s work, goals, and financial needs.

Projected Growth
Job TitleJob Postings% of Job Postings
Development Associates7,71523%
Development Coordinators5,70917%
Grant Writers4,03912%
Grants Specialists2,2597%
Development Assistants2,5988%
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SkillJob Postings% of Total Postings
Fundraising11,27662%
Sales Prospecting4,49025%
Marketing3,94822%
Project Management2,85416%
Finance2,60214%
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Industry% of Occupation in Industry
Grantmaking and Giving Services14%
Religious Organizations13%
Colleges, Universities, and Professional Schools13%
Education and Hospitals (State Government)8%
Social Advocacy Organizations6%
Individual and Family Services5%
Other41%
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Source: Employment Outlook data is provided by Lightcast. Franklin University cannot guarantee employment placement, salary level, or career advancement.

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